Privacy Policy

Last modified: September 4, 2020

We are InFocus Canada ("InFocus" or "We"). Our mission is to tell compelling stories using premium quality wearable products made from ethically produced materials showcasing photography from the best professional photographers. Sales of our scarves and other products (our “Products”) help raise money for, and awareness of, important charities. We conduct all our business with heart and dedication. Your privacy is very important to us, and are committed to protecting it by complying with this policy.

This purpose of this policy is to provide you with information about how we collect, use and disclose personal information.

Personal information” means information about an identifiable individual (such as your name, or email address), or information that in combination with other, readily available information, may be used to identify an individual (such as your IP address). We will only use your personal information in accordance with this policy unless otherwise required by applicable law. We take steps to ensure that the personal information that we collect about you is adequate, relevant, not excessive, and used for limited purposes.

Please read this policy carefully to understand our policies and practices for collecting, processing, and storing your information. If you do not agree with our policies and practices, do not use our Website. By accessing or using this Website or purchasing our Products through the Website, you indicate that you understand, accept, and consent to the practices described in this policy. This policy may change from time to time (see below, Changes to our Privacy Policy). Your continued use of this Website after we make changes indicates that you accept and consent to those changes, so please check the policy periodically for updates.

Personal information we collect

When you visit our Website, we collect certain information from you automatically, such as your IP address used to connect your computer to the internet, and other technical information such as  your login information, browser type and version, time zone setting, browser plug-in types and versions, operating system and platform, or information about your internet connection, the equipment you use to access our Website, and usage details. Other information is provided by you, upon request from InFocus.

For example, if you create an account with us on the Website, we ask for your name and email, a username and a password. If you decide to purchase a Product through our Website, we collect information required in order to complete the purchase transaction. We ask you for your:

  • name
  • shipping address
  • billing address
  • email address
  • phone number
  • credit card information for the order

This information will be shared with our online shopping cart provider and payment processor, Shopify. We use shopping cart features that safeguard this information by using industry standard SSL (Secure Sockets Layer) encrypted servers. SSL encodes the information transferred between you and the server, rendering it unreadable to anyone trying to intercept the information. Your credit card data is not collected or stored by InFocus. For more information about Shopify’s privacy practices, please see their privacy policy, available at https://www.shopify.com/legal/privacy

You may also provide your name and email address if you would like to receive our newsletter, or promotional and informational emails from us. You can unsubscribe from our newsletter or receiving emails from us any time.

Information We Collect Through Cookies and Other Automatic Data Collection Technologies 

As you navigate through and interact with our Website, we may use cookies or other automatic data collection technologies (such as web beacons) to collect certain information about your equipment, browsing actions, and patterns, including:

  • Details of your visits to our Website, including traffic data, location data, logs, and other communication data and the resources that you access and use on the Website.
  • Information about your computer and internet connection, including your IP address, operating system, and browser type.

You may refuse to accept browser cookies by activating the appropriate setting on your browser. However, if you select this setting you may be unable to access certain parts of our Website. Unless you have adjusted your browser setting so that it will refuse cookies, our system will issue cookies when you direct your browser to our Website.  The information we collect automatically is statistical information and may include personal information. It helps us to improve our Website and to deliver a better and more personalized service, including by enabling us to:

  • Estimate our audience size and usage patterns.
  • Store information about your preferences, allowing us to customize our Website according to your individual interests.
  • Speed up your searches.
  • Recognize you when you return to our Website.

How we use personal information

We use information that we collect about you or that you provide to us, including any personal information:

  • To present our Website and its contents to you.
  • To provide you with information, Products, or services that you request from us, including purchasing Products through our Website.
  • To fulfill the purposes for which you provided the information or that were described when it was collected, or any other purpose for which you provide it.
  • To carry out our obligations and enforce our rights arising from any contracts with you, including for billing and collection or to comply with legal requirements.
  • To notify you about changes to our Website or any products or services we offer or provide through it.
  • To improve our Website, products or services, marketing, or customer relationships and experiences.
  • In any other way we may describe when you provide the information, or for any other purpose, with your consent.

How we disclose your personal information

We may disclose aggregated information about our users, and information that does not identify any individual, without restriction. We may disclose personal information that we collect or you provide as described in this privacy policy:

  • To our subsidiaries and affiliates.
  • In accordance with applicable law, to a buyer or other successor in the event of a merger, divestiture, restructuring, reorganization, dissolution, or other sale or transfer of some or all of our assets, whether as a going concern or as part of bankruptcy, liquidation, or similar proceeding, in which personal information held by InFocus about our customers and users is among the assets transferred.
  • To contractors, service providers, and other third parties we use to support our business (such as analytics and search engine providers that assist us with Website improvement and optimization, and other service providers, including MailChimp) and who are contractually obligated to keep personal information confidential, use it only for the purposes for which we disclose it to them, and to process the personal information with the same standards set out in this policy.
  • To fulfill the purpose for which you provide it. For any other purpose disclosed by us when you provide the information.
  • With your consent.

We may also disclose your personal information:

  • To comply with any court order, law, or legal process, including to respond to any government or regulatory request, in accordance with applicable law.
  • If we believe disclosure is necessary or appropriate to protect the rights, property, or safety of our customers, or others.

Transferring your personal information

We may transfer personal information that we collect or that you provide as described in this policy to contractors, service providers, and other third parties we use to support our business (such as analytics and search engine providers that assist us with Website improvement and optimization) and who are contractually obligated to keep personal information confidential, use it only for the purposes for which we disclose it to them, and to process the personal information with the same standards set out in this policy.

We may process, store, and transfer your personal information in and to a foreign country, with different privacy laws that may or may not be as comprehensive as Canadian law. In these circumstances, the governments, courts, law enforcement, or regulatory agencies of that country may be able to obtain access to your personal information through the laws of the foreign country. Whenever we engage a service provider, we require that its privacy and security standards adhere to this policy and applicable Canadian privacy legislation.

Safeguarding your personal information

The security of your personal information is very important to us. We use physical, electronic, and administrative measures designed to secure your personal information from accidental loss and from unauthorized access, use, alteration, and disclosure.

The safety and security of your information also depends on you. Where we have given you (or where you have chosen) a password for access to certain parts of our Website or when you create an account with us, you are responsible for keeping this password confidential. We ask you not to share your password with anyone.

Unfortunately, the transmission of information via the Internet is not completely secure. Although we do our best to protect your personal information, we cannot guarantee the security of your personal information transmitted to our Website. Any transmission of personal information is at your own risk. We are not responsible for circumvention of any privacy settings or security measures contained on the Website.

Retention of personal information

Except as otherwise permitted or required by applicable law or regulation, we will only retain your personal information for as long as necessary to fulfill the purposes we collected it for, including for the purposes of satisfying any legal, accounting, or reporting requirements. Under some circumstances we may anonymize your personal information so that it can no longer be associated with you. We reserve the right to use such anonymous and de-identified data for any legitimate business purpose without further notice to you or your consent.

Children under age 13

Our Website is not intended for children under 13 years of age. We do not knowingly collect personal information from children under 13. If we learn we have collected or received personal information from a child under 13 without verification of parental consent, we will delete that information. If you believe we might have any information from or about a child under 13, please contact us at clare@infocuscanada.ca.

Accessing and correcting your personal information

It is important that the personal information we hold about you is accurate and current. Please keep us informed if your personal information changes. By law you have the right to request access to and to correct the personal information that we hold about you.

 If you want to review, verify, correct, or withdraw consent to the use of your personal information you may also send us an email at clare@infocuscanada.ca to request access to, correct, or delete any personal information that you have provided to us. We may request specific information from you to help us confirm your identity and your right to access, and to provide you with the personal information that we hold about you or make your requested changes. Applicable law may allow or require us to refuse to provide you with access to some or all of the personal information that we hold about you, or we may have destroyed, erased, or made your personal information anonymous in accordance with our record retention obligations and practices. If we cannot provide you with access to your personal information, we will inform you of the reasons why, subject to any legal or regulatory restrictions.

Changes to our Privacy Policy

We will post any changes we make to our privacy policy on this page. If we make material changes to how we treat our users' personal information, we will notify you through a notice on the Website home page.

We include the date the privacy policy was last revised at the top of the page. You are responsible for ensuring we have an up-to-date, active, and deliverable email address for you, and for periodically visiting our Website and this privacy policy to check for any changes.

Contact us

We welcome your questions, comments, and requests regarding this privacy policy and our privacy practices. Please contact our Privacy Officer at: clare@infocuscanada.ca

We have procedures in place to receive and respond to complaints or inquiries about our handling of personal information, our compliance with this policy, and with applicable privacy laws. To discuss our compliance with this policy please contact our Privacy Officer using the contact information listed above.