CORE VALUES
Commitment to Excellence
Honesty and Integrity
Environmental and Social Consciousness
Support of Creativity and the Arts
Community of Trust
Respect and Inclusivity
Operate with Heart and Dedication

MISSION STATEMENT

Our mission is to tell compelling stories using premium quality wearable products made from ethically produced materials showcasing photography from the best professional photographers. Sales of our products help raise money for, and awareness of, important charities. We conduct all our business with heart and dedication.
_______
All of our scarves are made in a BSCI (Business Social Compliance Initiative) facility using GRS (Global Recycled Standard) certified recycled material. 
_______
We have been designing, producing and supplying innovative, socially and environmentally conscious products to the retail sector for many years.

Through the strong partnerships we have developed with numerous charities and non profit organizations we've created a methodology for "giving back" that grows our potential to give by designing and developing ethical product lines and then engaging the public with this product in a meaningful way. The “InFocus Collections” are the next stage in our evolution on a path to philanthropy.

We have partnered with some of Canada’s top nature photographers and 15 of our country's very deserving charities to bring you a unique opportunity to support the arts in Canada, celebrate the natural beauty of our country, and generate revenue for projects and foundations we believe in.

After a very successful launch with our BC Collection we have expanded our vision to encompass all of Canada.
Our National Collection pays homage to the stunning landscapes we are blessed to experience from coast to coast to coast.

One marquee photographer from every province and territory has joined our team to bring to you a quintessential image of their surroundings. We have taken that image and have transferred it onto an ultra light sheer fabric produced entirely from recycled plastic bottles. We have then laundered, cut, sewn and frayed the edges with a world class, third party audited, socially and environmentally conscious manufacturing partner, to produce a Limited Edition premium scarf.

Beyond our province/territory representative artists, we are extremely fortunate to have one of Canada’s top First Nations artists, Gah Ghin Skuss (Clarence Mills), involved as well as our accomplished co-founder, Clare Hodgetts.

Only 100 of each design has been produced, making this a truly limited purchasing opportunity.

 

Check out our video below!